Matías Lammens, Argentina’s Tourism and Sports Minister, met with Dirk Janzen, Vice President of Sales for Americas of Lufthansa, on his second day at the International Tourism Fair ITB in Berlin, Germany. The meeting aimed to expand tourism opportunities between the two countries.
- Lufthansa has announced a new weekly flight connection from Frankfurt to Argentina.
- Efforts are underway to convert the Zurich-San Pablo-Buenos Aires route to a direct flight.
- Meetings with German and Chinese travel representatives focused on promoting Argentine tourism abroad.
- The “Ruta Natural” program has been successful among travel organizers, and the Chinese market presents a significant opportunity for Argentine tourism in 2023.
Argentine Tourism and Sports Minister Matías Lammens meets with Lufthansa VP and other travel representatives at ITB Berlin
On the second day of the International Tourism Exchange (ITB) in Berlin, Argentine Tourism and Sports Minister Matías Lammens met with Lufthansa VP of Sales for the Americas, Dirk Janzen. Lufthansa, which operates with more than 300 affiliated companies worldwide, has announced a new weekly flight frequency from Frankfurt to Argentina. The company is also working on converting the Zurich-San Pablo-Buenos Aires route to a direct flight. Minister Lammens also met with the tourism representative of the German government, Dieter Janecek, and representatives of Chinese travel company PKFARE, with the aim of promoting Argentine tourism abroad. The meetings included discussions on consolidating the growing European market with a focus on Germany, which has already sent over 25,000 tourists to Argentina. The minister also highlighted the success of the “Ruta Natural” program among travel organizers, and the potential for the Chinese market in 2023. In addition, Minister Lammens rounded out his program with meetings with representatives from the Titanic Hotels chain, which operates 13 companies in Turkey and Germany, and the Steigenberger Group. Officials from the Argentine National Institute of Tourism Promotion (INPROTUR) also participated in the meetings.
With Lufthansa’s new weekly flight connection and efforts to streamline travel routes, Argentine tourism is poised to welcome even more visitors from Germany and beyond. Minister Lammens’ meetings with travel representatives from China and other countries indicate a continued focus on promoting Argentina as a top travel destination.
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