Routes Americas 2023 Awards Celebrates Excellence in Airport Marketing

Routes Americas 2023 Awards is back for the first time since 2020 to honor the best in airport and destination marketing. Six awards will be given this year, including three airport accolades that showcase the outstanding organizations in route development marketing. The awards are divided into three categories of Under 4 Million, 4-20 Million, and Over 20 Million, to highlight the marketing support that airports provided to their airline partners during 2021 and 2022. The winners, chosen by members of the route development community, will be announced on March 22 at the Routes Americas 2023 event.

Key Takeaways

• Routes Americas 2023 Awards celebrates excellence in airport and destination marketing.
• Six awards are on offer, including three airport accolades.
• Airports are divided into three categories of Under 4 Million, 4-20 Million, and Over 20 Million.
• The winners will be announced on March 22 at Routes Americas 2023.
• All six awards are judged by members of the route development community.

The finalists for the airport categories are announced, and they are as follows:

Under 4 Million Passengers

• Curaçao International Airport, Curaçao
• Idaho Falls Regional Airport, U.S.
• Rhode Island T. F. Green International Airport, U.S.
• Tulsa International Airport, U.S.

4-20 Million Passengers

• Portland International Airport, U.S.
• Punta Cana International Airport, Dominican Republic
• Santiago International Airport, Chile
• Vancouver International Airport, Canada
• Washington Dulles International, U.S.

Over 20 Million Passengers

Recognition of Airports’ Remarkable Achievements

As the travel industry slowly recovers from the pandemic’s impact, it is essential to recognize the efforts of airports that have managed to maintain and even grow their air services. The Routes Americas 2023 Awards provide an excellent opportunity to showcase the airports that have excelled in route development marketing and helped their airline partners throughout the pandemic. The airport categories are divided into three categories based on their passenger traffic, with each airport showcasing their outstanding marketing support to their airline partners. All six awards are judged by members of the route development community, ensuring that the winners are recognized for their excellent performance and contribution to the travel industry’s recovery.

Judging Criteria for Routes Americas 2023 Awards

The finalists have shown remarkable achievements despite the pandemic’s impact, with many of them recording growth in passenger traffic and the addition of new airline partners. For example, the Punta Cana International Airport in the Dominican Republic broke the 8 million passenger milestone for the first time in its history. The airport secured three new airline partners, increasing the number of operators serving the airport to 52. Similarly, the Tulsa International Airport in Oklahoma welcomed 12 new nonstop routes since mid-2021, with four carriers. The airport undertook a series of marketing campaigns to support the launch of American Airlines’ service to New York La Guardia, generating almost 1.3 million impressions. The winners of the Routes Americas 2023 Awards will be announced at the Routes Americas 2023 event, which is a gathering of key stakeholders in the air service development industry. It provides an excellent opportunity for airports, airlines, and tourism organizations to connect and explore opportunities for future air services. In conclusion, the Routes Americas 2023 Awards are a celebration of excellence in airport marketing and route development. The finalists have shown outstanding marketing strategies and techniques, helping them to recover from the pandemic’s adverse effects. The winners of the awards will be recognized for their contribution to the travel industry’s recovery and building stronger relationships with their airline partners.

• Dallas Fort-Worth International Airport, U.S.
• LAX – Los Angeles World Airports, U.S.

li>San Francisco International Airport, U.S.

• Seattle-Tacoma International Airport, U.S.

The awards will recognize the airports that have provided excellent support to their airline partners during the pandemic. The awards will also recognize the airports that have shown outstanding marketing strategies and techniques, helping them to recover from the pandemic’s adverse effects.

The finalists’ achievements have been remarkable, with most of them recording growth in passenger traffic and the addition of new airline partners. Despite the pandemic, these airports have continued to build relationships with airlines, increasing their connectivity with more routes and destinations.

Conclusion

The Routes Americas 2023 Awards recognize the outstanding performance of airports in marketing and route development. The finalists have shown resilience and creativity in managing the pandemic’s impact and building their air services to support the travel industry’s recovery. The winners of the awards will be announced at the Routes Americas 2023 event, which is sure to be a fantastic celebration of excellence in airport marketing.

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